New Product Development, Price, Place (Distribution), Promotion (Communication), Consumerġ. These MCQs Covers following topics – Introduction to Marketing, Marketing Management, Product & Product Mix, Marketing Multiple choice questions with answers These MCQs are helpful for those who are looking for MCQs related to Basics of Marketing You can find answers of these MCQs at the end ofĮach question. Management, Basics of Marketing & Principles of Marketing. What are the various methods for the test marketing of consumer goods?ģ0.We have given marketing multiple choice questions with answers. What steps will you pass through while developing a new product?Ģ9. What are the different positioning strategies used by companies?Ģ8. Differentiate between identity and image.Ģ7. What are the characteristics of effectively segmented market?Ģ6. What major segmentation variables will you use?Ģ4. Explain the approach you will take for market segmentation. What are the benefits of segment marketing over mass marketing?Ģ3. What is a customer centered company? What are its main features?Ģ2. What is a competitor centered company? What are its main features?Ģ0. List the steps you will take while designing your competitive intelligence system.ġ9. Explain following types of competitors:ġ8. What are the various oraganizational factors influencing the business buyers?ġ7. Differentiate between business market and consumer market.ġ3.
What are the various stages of buying decision process?ġ1.
What are the major factors influencing the buying behaviour?ġ0. Explain the following abbreviations used for target market:ĩ. Explain the difference between trend and fad.Ĩ. Differentitate between potential market and available market.ħ. What are the qualities of good marketing research?Ħ. What will be the major headings under which you will divide the whole plan?Ħ. Draw and explain BCG (Boston Consulting Group) Model.ĥ. Highlight the difference between traditional organization chart and modern customer oriented organization chart.Ĥ. Fourthly business should develop a unique strategy that is consistent with the circumstances that it faces.ġ. It should be central to the entire organization.ĭ. Thirdly work should be clearly distinct from other business activities in an organization. A company should have a clear image in order to achieve marketing success.Ĭ. the foremost important point is to “satisfy the customer”.ī. Video: Digital Marketing Interview Questions and Answers What are the keys to marketing success?Keys to marketing success can be summarized in below mentioned points:Ī. However, Social Media Marketing is an element of Digital Marketing strategy. Social Media Marketing makes use of platforms like Facebook, LinkedIn, Twitter to promote a product or service. Are Digital Marketing and Social Media Marketing same?Digital Marketing includes all the digitally enables devices that can be used to promote a product or services. With the increasing penetration of Internet across the world, promoting your products and services through digital marketing and social media has become the need of the hour.
which do not need any Internet connection. However, there do exist promotions through SMS, MMS etc. Most of the marketing strategies are laid keeping Internet enbled devices in mind. It focusses on promoting your products and services through digital devices like mobile phones, computers etc. Updated on What is Digital Marketing? What is its importance in current market?Digital marketing is often referred to as Online Marketing or Internet Marketing as well.
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